Techno Brain BPO/ITES deployed Computer Aided Telephonic Interview (CATI) System integrated with call centre technology platform at Millward Brown. Some of the major features of this solution include call recording, disposition reports for the calls dialed, superior quality control and excellent data security. With the auto dialer in place, callers or interviewers were able to reach out to people across geographies from a single location and in a short span of time. The solution was equipped with latest technology and robust survey forms enabling the caller to ask right questions. With all the calls dialed being recorded, CATI system ensured in performing quality checks and reporting errors. CATI is a robust tracking mechanism which helped keep track of the target sample, analyzed data on a real-time basis and performed quality checks as well.
Techno Brain BPO’s market research and competitor analysis project helped Airtel with insightful information which helped them take important decisions. The following were the benefits of the survey;
The market research and competitor analysis project helped Airtel with insightful information which helped them take important decisions. Provision of special / priority consideration/services to Platinum customers helped increase customer satisfaction to a great extent. Detailed reasons and analysis from the Inactivity project helped Airtel to take corrective measures and actions. It also led to high win-back rates, as per client specifications. Revenue generation for Airtel through converted leads in telesales
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