|
|
|
|
FAVORITES
PRODUCTS
Technobrain/training
PRODUCTS
Technobrain/training
PRODUCTS
Technobrain/training
PRODUCTS
Technobrain/training
PRODUCTS
Technobrain/training
Research & Media
Overview
Success Stories
Alliances
Media is a vital part of our daily life. The Media & Research industry is striving to cut costs while offering consumers more choice in their media experience; at the same time, it must explore profitable new revenue streams. Media is going through a time of huge transformation across all parts of the value chain – from media owners to agencies to marketers and advertisers. Some of the top challenges the industry faces include:
  • Contracting marketing spend/margins
  • Media audience measurement
  • Cost of continually evolving technology and research
  • Fragmenting market and increased competition

Benefits
  • Automated dialer allowing rapid access to required audience and in a short span of time
  • Reach out to people in any location from a single location
  • Accurate data capture as all the calls were being recorded in the system
  • Instant data analysis along with easier quality control
  • Results and reports after analysis saved in the system and available for download
  • Data storage and security ensured
  • Caller or interviewer is free to concentrate on the interview as the routing instructions are taken care of
Offerings

Digital Media Services

The use of technology is consistently on the rise as the digital savvy generation becomes increasingly dependent on it. In fact, they have become so accustomed to smartphones and other devices that they now shop and pay their taxes online.

Techno Brain’s Digital media services include:

  • Contact Data Management
  • Intelligence
  • Content & Creative
  • Campaign – Social Media
  • Analytics

Knowledge Process Management

Techno Brain’s Knowledge Process Management services include:

  • Business Process Consulting and Re-engineering
  • Market research
  • C-SAT and E-SAT surveys
Computer Aided Telephonic Interview (Cati) System Integrated With Call Center Technology

Techno Brain BPO/ITES deployed Computer Aided Telephonic Interview (CATI) System integrated with call centre technology platform at Millward Brown. Some of the major features of this solution include call recording, disposition reports for the calls dialed, superior quality control and excellent data security. With the auto dialer in place, callers or interviewers were able to reach out to people across geographies from a single location and in a short span of time. The solution was equipped with latest technology and robust survey forms enabling the caller to ask right questions. With all the calls dialed being recorded, CATI system ensured in performing quality checks and reporting errors. CATI is a robust tracking mechanism which helped keep track of the target sample, analyzed data on a real-time basis and performed quality checks as well.

Market Research

Techno Brain BPO’s market research and competitor analysis project helped Airtel with insightful information which helped them take important decisions. The following were the benefits of the survey;

The market research and competitor analysis project helped Airtel with insightful information which helped them take important decisions. Provision of special / priority consideration/services to Platinum customers helped increase customer satisfaction to a great extent. Detailed reasons and analysis from the Inactivity project helped Airtel to take corrective measures and actions. It also led to high win-back rates, as per client specifications. Revenue generation for Airtel through converted leads in telesales

Learn More

Fill the form to Download Brochure and Request for Demo

* Fields are mandatory

Fill the form to Download Brochure and Request for Demo

* Fields are mandatory

Please login to download copy

Fill the form to Download Brochure and Request for Demo

* Fields are mandatory

Please login to download copy

In focus
CONTACT

PO Box 57666-00200, Heritan House

Woodlands Road, Off Argwings Kodhek Road

Opposite DoD Headquarters

Nairobi

Tel: +254 738 770 186 / 734 770 187

Fax: +254 20 224 6186

info@technobraingroup.com