Revenue leakages are widespread in the outdoor advertising sector, as a result of inaccurate inventory figures. Outdoor advertising inventory includes the management of all signs, information on the sign location, classification and condition, duration of lease, and relevant financial data. Accurate information will foster informed decision making, hence, an effective Billboard and Outdoor Advertising Management Solution is imperative. Techno Brain developed a robust Management Solution that is integrated with GIS capabilities, allowing governments to effectively manage billboard and outdoor advertising.
The solution has several key features, such as - a rich-user interface, with various colour indicators, comprehensive pop-ups, and an all-in-one map encompassing various ad locations; a dashboard, which provides a snapshot of an organisation’s performance; a booking feature, which is an online booking portal for ad sites; a job order feature, which provides information about operations and maintenance; and a routing feature, for providing the best routes to ad sites.To read more, Click here